Nova Allure was created for the woman who decided she could.
She’s ambitious, independent, and unapologetically herself building her dream life one step at a time. Nova Allure blends court-inspired elegance with effortless confidence, designed for women who move with purpose and show up for themselves in every season of life.

More than a brand, Nova Allure is a mindset. It’s about strength, self-worth, and the power that comes from doing things on your own terms. Whether it’s chasing that career goal, leaving what no longer serves you, or reinventing yourself Nova Allure was made for her, the woman who keeps going.

Born in Lima, Peru, and raised in Colorado, Ariana Quiroz moved to the United States without knowing a single word of English, yet she never let that stop her from dreaming big. She went on to earn her degree in Finance from the University of Colorado Denver and discovered her passion for blending business, fashion, and empowerment.

Ariana founded Nova Allure as a reflection of her own journey , a woman who worked hard, believed in herself, and refused to depend on anyone else to define her success. Her vision is to create a brand that not only inspires confidence through fashion but also uplifts women everywhere to trust their voice, chase their goals, and show up for themselves , even when no one else does.

Ariana hopes to empower women to embrace independence, strength, and self-love because confidence isn’t something you find, it’s something you create.