The World of Nova Allure
Nova Allure is where feminine strength meets timeless sport.
Where elegance becomes effortless.
Where a woman dresses not to be seen
but to be remembered.
We believe in creating clothing that empowers movement and confidence.
Inspired by leisure sports, coastal resorts, crisp courts, and quiet mornings.
Designed for the modern woman who lives boldly, plays beautifully, and leads with grace.
Nova Allure is more than apparel,
it is a lifestyle, a community, a world.
A world built for women who choose elegance, who choose ambition, who choose themselves.
This is the new era of luxury athletic femininity.
This is Nova Allure.
Ariana Quiroz: The Story Behind the Vision
Born in Lima, Peru and raised in Colorado, Ariana Quiroz moved to the United States without knowing a word of English , yet she carried ambition long before she had the language for it. She later earned her degree in Finance from the University of Colorado Denver Business School, where her passion for fashion, business, and women’s empowerment began to take shape.
Ariana founded Nova Allure as a reflection of her own journey: a woman who worked hard, trusted her voice, and learned to create her own confidence. In 2025, she moved to New York City to pursue the growth of the brand and immerse herself in the world of fashion, entrepreneurship, and community.
At the heart of Nova Allure is Ariana’s mission to uplift women , especially single mothers and women affected by abuse. Her long-term vision is to use the brand’s success to give back to these communities by creating resources, support, and opportunities for women rebuilding their lives.
For Ariana, Nova Allure is more than a clothing line. It is a movement built on independence, strength, and self-love , a reminder that confidence isn’t something you wait for. It’s something you create.
