At Nova Allure, we are dedicated to sustainability and transparency. Our products marked as "100% sustainable" are crafted using organic cotton and recycled fabrics. Currently, 90% of our collections are sustainable, and we are committed to reaching 100% within the next year.

Choosing sustainable fabrics is a priority for us, as it significantly reduces environmental impact. The textile industry accounts for 20% of industrial water pollution due to treatments and dyes that utilize over 800 harmful chemicals, which pose risks to both farmers and factory workers. Our commitment is backed by our GOTS and GRS certifications, ensuring our clothing meets the highest standards of sustainability.

1. What is "responsible fashion"?

Responsible fashion is an approach to clothing design, production, and consumption that considers the environmental, social, and ethical impacts of the fashion industry. Products marked as ''100% sustainable'' on our website use organic cotton + recycled fabrics and we are prioritizing switching to 100% within the next year. It involves using sustainable materials, ethical manufacturing processes, and supporting social causes to create clothing that not only looks good but also minimizes harm to the planet and promotes positive social change.

2. What sets your tennis apparel apart from others?

Our tennis apparel is designed to blend style, practicality, and sustainability. We focus on creating garments that not only make you look and feel confident on the court but also have a minimal environmental impact. From the materials we use to our manufacturing processes, every aspect of our clothing is carefully chosen to align with our values of sustainability and social responsibility.

3. How do you contribute to social causes?

We are committed to making a positive impact beyond just selling clothing. For every order placed, we donate $5 dollars to a organization of your choice. By choosing our clothing, you're not only supporting sustainable practices but also contributing to meaningful causes that empower women and support survivors of domestic violence and the environment.

4. What steps do you take to reduce your environmental footprint?

We take several steps to minimize our environmental footprint, including using eco-friendly materials such as organic cotton, which significantly reduces water consumption and CO2 emissions compared to conventional cotton production. Additionally, our clothing is certified by the Recycled Claim Standard (RCS) and Global Recycled Standard (GRS), ensuring transparency and accountability in our sustainability efforts.

5. How can I get involved in supporting responsible fashion?

By choosing our clothing, you're already supporting responsible fashion! You can also spread the word about the importance of sustainability in the fashion industry and encourage others to make conscious choices. Follow us on social media for updates on our sustainability initiatives and ways to get involved in making a positive impact on the planet.

How can I contact your customer service team?

You can reach our customer service team via email at nova.allure@outlook.com or through our website's contact form. We strive to respond to all inquiries promptly and ensure that your shopping experience with us is seamless and enjoyable.